Why "full-funnel" doesn't mean what it used to
Sales and marketing alignment isn't a nice-to-have. Here's the research on what it actually does to revenue, and what "full-funnel" ownership really requires.
Found, cited, chosen: how AEO and GEO are rewriting the go-to-market playbook
Our new white paper, "Found, Cited, Chosen," covers what AEO and GEO mean for your go-to-market plan, with nine action items and a 90-day plan. Buyers are asking AI for vendor shortlists before they ever visit your website:
About 60% of searches now end without a click (Bain).
The winning vendor was already on the buyer's Day One shortlist 95% of the time (6sense).
Only 16% of brands track how they show up in AI search (McKinsey).
